Putting creativity in the reinterpretation of brands that we love to wear is a new upcoming trend. The main difference is the direct copy of the logo, bag or shoe to be put on a plain white T-shirt and the real creativity. So while the former gives you a "I want it, but I can't have it" look, the later tries to send a message starting with the creator of the shirt and the one that wears it. Federico, the guy behind the 123l Tshirts, is part of the creative minds who put a lot of effort to come up with designs with a message. He doesn't care about producing hundered designs each year, rather than coming up with unique pieces.
The shirts are sold for just €30 at his website 123.it